A reent Google study showed:

Virtual tours help double interest in business listings

Those who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there. And among 18-34 year-olds in particular, prospects are 130% more likely to book based on a tour.*

Two out of three people want more virtual tours

Among people surveyed, 67% want more business listings to have virtual tours. Of the remainder, 26% were indifferent, and 7% stated that more virtual tours were unnecessary.*

Works on Google, why wouldn’t it work the same on Facebook?